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Hear more from Kathy about how we are using social media and search engine optimization to reach more people.
It's great being part of a team that delivers inspiring learning experiences in our wonderful forest. However I recognise that in addition to teaching all staff need to undertake a range of non-teaching roles to ensure that we can be a highly effective learning provider. My main role at Epping Forest Field Centre when I am not delivering or developing courses is to promote the Centre and the work the staff do. I really enjoy sharing news and photos from staff and volunteers with a wider audience. Our social media networks are proving to be a great way of communicating our latest findings and providing people with an insight into the daily activities of our staff members. Facebook and twitter (Epping Forest FSC) enable us to regularly interact with the public. We like reading the comments and feedback that visitors post on our pages about courses they have attended or wildlife they have spotted in Epping Forest. The photo galleries have proved popular including this month’s ‘Fungi of the day’ feature so we have recently set up a flickr group to enable more people to share their photos with us.
Epping Forest Field Centre facebook page
EppingForestFSC on twitter
Social networks aren’t the only way we are achieving the Field Studies Council goal of ‘Bringing Environmental Understanding to All’. We also use our range of electronic newsletters to direct people to our website. The stories on the website provide searchable content that will bring our work to the attention of those using an online search to find first-hand environmental learning experiences. The next step is to work again with the FSC Head Office Marketing Team to ensure that our stories are search engine optimised. My motivation for my non-teaching work comes from the fact that I enjoy communicating and also because I know how important it is to promote the valuable work that we do.
Have you got any photos of plants and animals taken during a visit to Epping Forest? If so we are keen to showcase them on our facebook and twitter pages. Please send them to email@example.com or share them on our pages.
Wednesday, October 10, 2012