As one of the UK’s leading publishers of wildlife identification guides, we’ve been helping people explore nature since the 1940s.

Over 100 titles to choose from
From £3.75 Recommended Retail Price
40% discount available to retailers
£0 p&p on orders over £150
Over 150000 fold-out guides sold in 2021
250 retail outlets supplied in 2021

Our experienced design team works closely with leading authors and illustrators, co-creating guides with nationally recognised bodies like Butterfly Conservation, Buglife and the Mammal Society. Each guide is rigorously tested by a panel of users and peer-reviewed by experts during development.

Tough enough for outdoor use whatever the weather, our guides are splashproof, rucksack-sized and light enough to carry all day.

With an RRP of only £3.75 and attractive margins for retailers, every year FSC supplies hundreds of campsites, visitor centres and gift shops as well as online and High Street retailers with our fold-out guides.

What we can offer retailers

  • 40% discount on RRP available to retailers (minimum annual spend £2000)
  • Free delivery on orders over £150
  • No minimum order size
  • A range of point-of-sale display options available
  • Proven to generate repeat sales: 69% of people who bought fold-out guides online in 2021 were repeat customers

Merchanding options

Drive impulse sales of Wild ID guides in-store with our specially customised spinner. Available free on loan, it’s delivered with stock and merchandising ready to be placed out. We have three tiers to suit all retail needs.

4-sided, with 5 pockets each side, the spinner holds up to 200 guides. Ideal for gifts, birdcare, book or wildlife gardening areas of the store. Small footprint (1/2 square metre) and comfortable height (2 metres high). Easy 2-minute assembly, with 3 pieces slot that together securely.

Great green credentials

  • Responsible sourced: 100% of our paper is Forestry Stewardship Council accredited
  • Carbon neutral: with Woodland Carbon
  • Vegetable-based inks since 2010
  • Totally chlorine-free since 2005
  • No single-use plastics
  • UK manufacturing: over 95% printing within 30 miles of our HQ in Telford
  • Charitable support: buying our guides helps our charity fund nature education.

Read more about our charitable impacts in 2020 and 2021.

Contact us

If you would like to discuss becoming a trade customer of FSC Publications, we’d love to hear from you! Contact Rebecca Farley-Brown on 01952 208910 or e-mail [email protected] for your free sample fold-out guide.