Trade information for retailers

Help your customers identify wildlife with our WildID guides and new Discovery guides

2025 is a great time to add wildlife guides and gifts to your range, with more and more people valuing being in their garden and the outdoors for their wellbeing. 84% of the population are keen to engage with nature – and our WildID guides and Discovery guide series are an attractive way to start. WildID guides are already sold in over 200 outlets across the UK, including garden centres, gift shops and visitor centres.

8 in 10 people want to know more about nature

Over 100 different titles to choose from

From £4.00 Recommended Retail Price

40% discount available to retailers

£0 p&p on orders over £200

Over 3 million WildID guides sold

Boy looking through binoculars in bird hide

Reliable and widely loved guides

Our experienced design team works closely with leading authors and illustrators, co-creating guides with nationally recognised bodies like Butterfly Conservation, Buglife and the Mammal Society. Each guide is rigorously tested by a panel of users and peer-reviewed by experts during development.

Tough enough for outdoor use whatever the weather, our guides are splashproof, rucksack-sized and light enough to carry all day.

With an RRP of only £4.00 and attractive margins for retailers, our fold-out guides are already stocked by over 200 UK outlets, including gift shops, visitor centres and many others. As well as WildID guides and Discovery guides, we offer children’s Nature Spotters books plus a range of gift items.

2025 is a great time to add wildlife guides and gifts to your range, with growing numbers of people valuing being in their gardens and the outdoors for their wellbeing.

Download our 2025 Product Catalogue (pdf, 8MB)

What we can offer retailers

40% discount on RRP
Free delivery on orders over £200
No minimum order size
Specially customised point-of-sale displays available free on loan
Excellent customer reviews: 94% people using WildID guides would recommend them to other people

In-store displays

Drive impulse sales of WildID guides in-store with our specially customised displays.

Available free on loan, they are delivered with stock and merchandising ready to be placed out.

We have a range of options to suit all retail needs.

Great green credentials

Responsible sourced: 100% of our paper is Forestry Stewardship Council accredited
Vegetable-based inks since 2010
Totally chlorine-free since 2005
No single-use plastics
UK manufacturing: over 95% printing within 30 miles of our HQ in Telford
Charitable support: buying our guides helps our charity support nature education.

primary school girls identifying wildlife

Proven market for Wild ID guides

(independent market research from representative national samples)

84% of people want to learn more about nature (39% enthusiastically)
42% engage with nature every week
45% want to identify different species (57% for parents)
33% buy nature products every year.

primary children looking at pond dipping tray

Wild ID guides overcome reasons people give to avoid nature

(independent market research from representative national samples)

We show people what to look for and where to start, with no pressure.
(33% of people feel restrained by lack of entry knowledge),
We’re quick! People find species in about a minute using our guides
(55% of people feel restrained by lack of time)
We’re accessible and non-threatening to families and social, faith and other community groups.
(66% of people want ways to relax and connect with friends/family (37%) and children (45%))

Contact us

If you would like to discuss becoming a trade customer of Field Studies Council Publications, we’d love to hear from you! Contact our sales team on 01952 208910 or e-mail [email protected] for your free starter pack including a sample WildID guide.