Trade information for retailers

As one of the UK’s leading publishers of wildlife identification guides, we’ve been helping people explore nature since the 1940s.

Over 100 titles to choose from

From £4.00 Recommended Retail Price

40% discount available to retailers

£0 p&p on orders over £200

Over 150000 fold-out guides sold in 2022

250 retail outlets supplied in 2022

Download our 2023 trade catalogue
Type
PDF
Size
1.8 MB

Reliable and Widely Loved Products

Our experienced design team works closely with leading authors and illustrators, co-creating guides with nationally recognised bodies like Butterfly Conservation, Buglife and the Mammal Society. Each guide is rigorously tested by a panel of users and peer-reviewed by experts during development.

Tough enough for outdoor use whatever the weather, our guides are splashproof, rucksack-sized and light enough to carry all day.

With an RRP of only £4.00 and attractive margins for retailers, our fold-out guides are already stocked by over 200 UK outlets, including gift shops, visitor centres and many others. As well as WildID guides, we offer children’s Nature Spotters books plus a range of gift items.

2023 is a great time to add wildlife guides and gifts to your range, with growing numbers of people valuing being in their gardens and the outdoors for their wellbeing.

What we can offer retailers

40% discount on RRP available to retailers
Free delivery on orders over £200
No minimum order size
A range of point-of-sale display options available
Excellent customer reviews: 94% people using WildID guides would recommend them to other people

In-store displays

Drive impulse sales of WildID guides in-store with our specially customised displays.

Available free on loan, they are delivered with stock and merchandising ready to be placed out.

We have a range of options to suit all retail needs.

Young man kneeling in meadow looking at a guide

Great green credentials

Responsible sourced: 100% of our paper is Forestry Stewardship Council accredited
Carbon neutral: with Woodland Carbon
Vegetable-based inks since 2010
Totally chlorine-free since 2005
No single-use plastics
UK manufacturing: over 95% printing within 30 miles of our HQ in Telford
Charitable support: buying our guides helps our charity support nature education.

Proven market for Wild ID guides

(independent market research from representative national samples)

84% of people want to learn more about nature (39% enthusiastically)
42% engage with nature every week
45% want to identify different species (57% for parents)
33% buy nature products every year. Children major motivator.

Wild ID guides overcome reasons people give to avoid nature

(independent market research from representative national samples)

We show people what to look for and where to start, with no pressure.
(33% of people feel restrained by lack of entry knowledge),
We’re quick! People find species in about a minute using our guides
(55% of people feel restrained by lack of time)
We’re accessible and non-threatening to families and social, faith and other community groups.
(66% of people want ways to relax and connect with friends/family (37%) and children (45%))

Contact us

If you would like to discuss becoming a trade customer of Field Studies Council Publications, we’d love to hear from you! Contact our sales team on 01952 208910 or e-mail [email protected] for your free starter pack including a sample WildID guide.